We build for the legal practices that live on web traffic: immigration, estate planning, and personal injury.
Family law, criminal defense, and corporate work win most clients through referrals and relationships. Immigration, estate planning, and personal injury are different. Those clients research online, compare firms on a phone, and increasingly ask an AI assistant who to call. The website is the whole game, so that is what we build.
The practices we build for and how each client decides
All three come from the web, but they search in very different states of mind. Here is the client, what their site has to do, and the single signal that wins the call. Open yours to see the full approach.
- ?Not sure if you fit? Ask us
Family law or criminal defense?
Those run mostly on referrals and relationships, not high-intent search, so a new site tends to move the number less. We focus where the website is the channel. If you are not sure your practice fits, ask us and we will tell you straight.
How clients ask AI for a lawyer changes by practice.
More clients now open ChatGPT, Gemini, or Google’s AI overview and ask, in plain words, for the best lawyer near them. An immigration client, an estate-planning client, and an injury client all ask in completely different ways, so the content that earns a spot on each short list is different too.
That is what AEO does, and it comes with every ShareCo rebuild. We write your pages around the exact questions your clients type, add legal-services and FAQ schema a machine can read, and spell out what you practice and where. Very few firms have done this. The ones that have get recommended first.
Your real competition does not do this. Scorpion, FindLaw, Justia, and the template mills still rent firms a slow site no answer engine can read, then bill a monthly retainer for it. You get an AEO-ready site you own outright.
- Immigration
best immigration lawyer near me for a green card or work visa
- Estate planning
estate planning lawyer to set up a will and trust near me
- Personal injury
best car accident lawyer near me for an injury claim
Your page is built to be the firm the assistant names back.
Illustrative. This is how a growing share of clients now start the search for a lawyer.
A site tuned to one client beats a template built for none
Most legal-marketing vendors sell every firm the same shell and swap the logo. It is cheap to produce and easy to rent back to you, and it speaks to no one. When the words, the proof, and the intake all match how your specific client decides, more visits turn into booked consultations. That is the whole job.
- Right words
- The language your client actually types and feels, not interchangeable zealous-advocacy filler that could belong to any firm.
- Right proof
- The trust signals that matter to that specific client, credentials, process, and results framing, lead instead of hiding three clicks deep.
- Right intake
- The call-to-action matches the moment: a quick consult request for an urgent visa deadline, a calm form with plain pricing for a deliberate estate plan.
- Right speed
- Built to load instantly on the phone where most of these searches happen. A slow site loses the click before a word is read.
Not sure your site is pulling its weight? We will show you exactly where.
A free teardown is a short, plain-English walkthrough of where your current site loses the people searching for an immigration, estate-planning, or personal-injury lawyer, and what a rebuild would change. No pitch, no contract.
Free teardown of your current site. No pitch, no contract.